Tiktok for brand promotion

We are living in the most advanced digital era. This is the best time to live in for social media marketers, influencers and fashion bloggers. Brands are giving a tough competition to be the elite in everyone around them. There are many platforms that has evolved in a way we never thought of. These platforms not only revolutionized the way we connect but eventually the whole Advertising and marketing niche.

What is a brand ?

A brand can be a product, an identity a service that has performed exceptionally well in their Particular field. However, a brand is not made by the producers but the consumers. Brands carry emotional values and a reputation. These values should be used in a positive manner to make an impact on the customer as well as society.

What is New in social platform ?

There are many social platforms showing up in the race to become the elite. One such platform is tiktok. Tiktok is a short video sharing platform that has grown drastically in 2019. It was the most downloaded app in 2019 with more than 1.2 billion downloads. Moreover, of these 1.2 billion users the majority is from 13-30 years old. A brand looking to target these users, have to be on tiktok. Brands who will adopt to tiktok in this early booming stage will get an early user advantage. Consequently, they will be able to capture a larger share of their target audience with ideal KPIs (Keep Point Indices)

Why is Tiktok growing so fast ?

The majority of the users of tiktok comes from India. The app has more than 740 million Indian users in 2019 which was amusing 2557% yearly growth. Influencers around the world has chosen tiktok the best platform for them. Indian spent over 5.5 billion hours on tiktok in 2019. Just imagine your brand covering a small chunk of all these tiktok hours and you'll be already a hit. Brands have started leveraging the power of tiktok in q4 of 2019. Additionally, tiktok has its own ad platform that allows brands to show up the ad to an optimal audience. This audience can be studied , analysed and moreover, retargeted using advanced titkok tools. Therefore giving the brand the best possible way of using there ad credits. Tiktok have amazing video editing formats, filters and tools to make seamless videos. Users can even use others sound to mimic and create amazing bytes. These videos can be made externally as well and then exported to tiktok. Brands can use these tools and filters to make dynamic videos for their ad campaigns. This will not only enhance the quality of promotion and campaigns, moreover will make the audience feel more connected to the brand. The most important factor which helps tiktok to grow vigorously is one click sharing. Tiktok allows users to share the videos around any social media platform with one click. These analytics are used by brands for better insights on the audience and their campaign. Tiktok focus on the KPIs to easily give the brand proper informatics about their campaign. View times ,reshares, lifetime views, 5 second views are some of the factors that nourish the quality of informatics.

What are the ways to utilize tiktok for promotions ?

Tiktok has a vast majority of audience and all you need is amazing content which suits your target audience. This content is shown to the audience in three main ways :

1. Creating your brand account : The number one Step to utilise tiktok is to actually use it. Brands can create content around their product or service with tiktok's video editing tools. This will help the audience to connect with the brand in a much personal way and help them enhance the whole promotional experience. This way of Marketing won't feel like marketing. Brands can also cover various awareness campaigns or get with the trending topics to pop up their identity among other competitors. A viral titkok video is seen by more than 5 million users and that too free of cost. Brands really have to start their promotional journey by opening a TIKTOK account.

2. Influencer marketing: There are tons of influencers on this platform who are young and talented. These will provide an amazing ROI for your brand promotion as well as product. Moreover, Tiktok has also segregated valid influencers by giving them verified badges. This badge makes sure that the user you are contacting is actually legit. An average video of a tiktok influencers is watched over 100K times. These young influencers are open to work and you can contact them for your upcoming promotional campaign. Additionally, there videos have a much higher chance to hit viral and are great source for your brand

3. Tiktok ads : This is the way to run ads natively on Tiktok. This platform is new and dynamic therefore the throughout or click through rate is much higher than other such platforms. You can make short interactive video bytes for your campaign. This platform is present in portrait mode which helps users for a larger screen size. Your videos can be shared with one click throughout other platforms. Your ad campaign can reach millions of people through native ads. Moreover, in current scenario you will get bonus ad credits on the initial purchase. Brands can leverage their hero campaigns on tiktok with vertical video formats for best promotions.

4. Trending hashtags: This is the most popular way to make a video go viral. Brands can use trending hashtags or create their own hashtags to grow organically on Tiktok. For example: brands can create a contest or giveaway with their ad campaign. This campaign will trend their hashtag on tiktok and will also give them brand awareness in the most organic way. Moreover, there is a separate tab for the trending hashtags. The popular videos stay on this hashtags page for days. This means free promotion and organic brand awareness. Brands using hashtags can overtake there competition by being ahead of time. Finally, Tiktok should be seen as amazing assets from brands. We should not ignore this blooming platform. Brands should at least create a tiktok account for themselves before trying out more advanced options of the app. They can easily notice an exponential growth to their tiktok channel once they put out consistent content around there brands and services. By looking into the analytics they can curate the upcoming content even better. Videos are the future of marketing & promotions. They make us feel connected to the brand in an immersive way. There are feelings and values attached to them. Tiktok is using videos in the best way possible shaping a way to the future and brands should not miss this golden opportunity.