Tiktok is one of the most popular apps among the youth right now. Bytedance, the founder of Tiktok himself admits that the growth is unexpected. The app is everywhere. However, it came into limelight when it became the most downloaded app of 2019 surpassing Facebook. The number of users on TikTok is officially more than any other social media platform out there.
Tiktok statistics are only staggering but tells us a lot about why it became the trendiest platform among others. The numbers grew even more given its target audience is generally youth age between 13-27. The app is video sharing and creating a platform with a lot of potential for brands looking for promotions. Tiktok marketing will outgrow every other platform in the near future. The app allows users to share 30 seconds to 1-minute video format. This allows exponential growth by sharing with other users.
Many reasons are contributing to the success of this platform. The most important aspect of these are as follows:
1. Target audience: The target audience of TikTok is youth. Moreover, the youth are the reason to make something go viral and popular. In research, it was shown that an average youth spends 53 minutes on the platform daily. These 53 minutes can be leveraged by the brand to make the most out of it. If your product is youth-centric then TikTok is the best platform available for you.
2. Creative content and sharing: The content on TikTok is creative. The app uses AI to rank only those videos which match your genre of interests. This allows users to spend more time on the app. As a result, marketers leverage this way to promote their product effectively on TikTok. The platform allows users to show loads of creativity. The platform allows you to share any content in less than 20 sec. this is one of the most important steps towards the popularity of TikTok.
3. Hashtags and campaigns: There are several campaigns present on TikTok. These campaigns are linked with respective hashtags to make them go popular globally. These hashtags are mostly based on trending topics. Additionally, the viral hashtags are then shown on trending for a large duration of time.
With a huge number of users and such an amazing click-through rate. TikTok is among the best platforms for brand promotions in 2020. The app allows you to promote your content among others. Tiktok gives your brand either personal or a product increase it reach by many times. Tiktok not only allows you to reach a new audience but will be an amazing portfolio for upcoming talented youth influencers
The app allows influencers to reach a large number of people with a single video or a piece of content. The influencer has to actively participate in the trending hashtags and on different occasions to reach the top effectively and steadily. As the competition is quite gigantic users have to be very patient in their TikTok journey. However, some techniques act as a kickstart for your journey.
Tiktok has a large competition already available on the platform. Additionally, if you want to be on top you have to look credible. There are many advantages to buying TikTok hearts. Some benefits are
Increase credibility: when a new user consumes your content, they land up on your profile page. If they see that your videos are popular, then there are high chances they will follow you.
Saves time: At the starting of your journey of TikTok. You have to be patient with your content. However, if you’re buying TikTok hearts, it will act as a headstart to your journey. You will gain popularity among your target niche and would be able to turn them into loyal fans.
Saves money: You will save a lot of money on promotions and organic growth if you use TikTok hearts. Your content is been by lots of people and will allow you to grow thereafter.
CONCLUSION
There is a huge potential in TikTok as a platform. Moreover, if you leverage it effectively you can cross-promote your other platforms through here as well. Don’t sleep on this platform and start tiktoking today.
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